The dynamics of the shopping experience continue to change and evolve, seemingly due to the commanding presence of technology. In addition to the internet serving as a vital catalyst, there are soon to be other players changing up the game.
According to a Yahoo! Finance article, Urban Outfitters has made the decision to convert their point-of-sale systems to Apple devices (like iPod Touches and iPads) in lieu of cash registers. While this is something that Apple has been implementing for some time already in their own retail stores, it’s interesting to see it take off with other retailers. CIO Calvin Hollinger of Urban Outfitters states, “iPads cost about 1/5th as much as a cash register, and can be used for so much.” Another benefit is their space efficiency and the ability to swivel the screen towards the customer so they can view the screen and enter information, as needed.
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